Kobe’s Got Some Brand New Shoes

Lakers guard Kobe Bryant unveiled his new sneaker at a live global web cast inside the basketball game at Westchester High yesterday.Since entering the NBA in 1996 Bryant has seen the league become a global and international game and his brand new Nike Zoom Kobe IV is one way he is capitalizing on that. Bryant told the L.A. Times, “The world is a smaller place. Like we sat here and I’m communicating with people in Asia, Italy. I mean, it’s pretty unbelievable.” The 30-year-old is an international star, with his No. 24 Jersey the No. 1 seller in China, even managing to outsell China’s Yao Ming. Bryant said the “weight of the show is drastically lighter” and also said he had a hand in designing the shoe.
Over 1,000 media members were online for Kobe’s webcast from China, Japan and other parts of Asia as well as Europe and Byrant answered their questions as well as questions from students and local media.  Westchester alumnus and Lakers teammate Trevor Ariza was on hand for the webcast, saying “The best player in the NBA is here at my high school and that’s a cool thing. He used to come here when I was playing here. For him to be here, that’s a big thing.” Bryant will debut his sneaker on Christmas Day when the Lakers play at Staples Center against the Boston Celtics.

To see Kobe’s new shoe in person, get your Los Angeles Lakers tickets at StubHub.com.

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